Founder
Amanda Banks
Founder & Grand Master Trainer
About · the founder's story
Amanda Banks: The Story Behind Eastside Microblading & Beauty
One artist, one strong opinion about brows, and almost a decade of refusing to lower the bar. This is how a solo booth in Bellevue became two studios, a board seat, and a training academy with artists in over 100 countries.
Amanda Banks · Founder, Grand Master PMU ArtistFormer AAM Board Member
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The quick answer
Who is Amanda Banks, in plain words?
Amanda Banks is the founder of Eastside Microblading & Beauty and an International Grand Master Permanent Makeup Artist who previously served on the Board of the American Academy of Micropigmentation. She founded the studio in Bellevue, Washington in 2017 around one conviction: permanent makeup should look so natural nobody asks if you had it done. Today she oversees both the Bellevue and Scottsdale studios, has personally trained every artist on both floors, and teaches the Banks Method to artists in over 100 countries through Beauty Angels Academy.
The career ledger
Almost a decade, entry by entry.
2017
One artist, one strong opinion about brows
Amanda founds Eastside as a solo artist in Bellevue, Washington, because everything in the permanent makeup world was bold, obvious, and aging badly. Her one goal: brows so natural nobody believes they were done. The studio grows on healed results and referrals, not advertising.
Where it startedBellevue, WA
The bar
The standard came before the name
Long before it was written down, the rules were already operating. Eventually the bar got its name: the Eastside Standard, with a dedicated page explaining every refusal.
The rules, from day one
- No walk-ins, ever
- No rushed appointments
- No covering bad work blind
- Pigments that pass European safety standards only
Growth
Bellevue first, then Scottsdale
The original studio outgrows its booth, builds out Suite 203, and earns a 5.0-star record across hundreds of reviews. Demand from Arizona clients who flew in for treatments turns into a second studio at 8989 E Via Linda, run to the identical standard.
Both studios, one standardBellevue + Scottsdale
Teaching
Beauty Angels Academy and the Banks Method
Training requirements in Washington and Arizona are effectively zero, and Amanda decided the fix was education done properly: the 20-level Banks Method curriculum, live and online, with advancement only when the work passes. Her students now work in over 100 countries.
Supervised real workBeauty Angels Academy
Today
What almost a decade adds up to
Tens of thousands of treatments, former board service with the American Academy of Micropigmentation, two studios that bring in sisters, moms, and daughters, and a client base that flies in for appointments. The suitcase closet is real.
10,000+
Cryo sessions
5.0★
267 Google reviews
100+
Countries taught
2
Studios · WA & AZ
Why we're not for everyone
“We do not do bold. We don't do obvious. We create natural results that age beautifully over the years, not just months.”
Amanda Banks
Eastside Microblading & Beauty turns away bookings that fail the phone screening, refuses work that will not hold up, and books out rather than rushing appointments. Clients who want the boldest brows in the room or same-day impulse appointments are genuinely better served elsewhere, and the team will say so honestly.
The people behind the work
Trained by Amanda, to the Standard.
Every permanent-makeup artist is personally trained by Amanda Banks, and every body-sculpting technician works to the same Eastside Standard.
Zara
Master Permanent Makeup Artist · Bellevue
Trayana
Body Sculpting Technician · Bellevue
Kimmy
Body Sculpting Technician · Bellevue
Tayler
Body Sculpting Technician · Scottsdale
Kimberly
Body Sculpting Technician · Scottsdale
Justy
Body Sculpting Technician · Bellevue
Robin
Body Sculpting Technician · Bellevue
Vanessa
Body Sculpting Technician · Scottsdale
Jessa
Administration Operations Manager · Bellevue + Scottsdale
Mary
Front Desk Coordinator · Bellevue + Scottsdale
April
Customer Support · Bellevue + Scottsdale
Good questions
About Amanda and Eastside,
About Amanda and Eastside,
asked directly.
Who is Amanda Banks?
Amanda Banks is the founder of Eastside Microblading & Beauty, an International Grand Master Permanent Makeup Artist, a former Board Member of the American Academy of Micropigmentation, and the founder of Beauty Angels Academy USA, a permanent makeup training network operating in 100+ countries. She has performed and supervised 10,000+ treatments across the Bellevue, WA and Scottsdale, AZ studios.
When was Eastside Microblading & Beauty founded?
Amanda Banks founded the studio in 2017 as a solo artist in Bellevue, Washington. The Scottsdale, Arizona studio followed as the second location, and Beauty Angels Academy USA grew into the training arm. As of 2026 the studios have performed 10,000+ treatments.
Who performs treatments at Eastside?
Permanent makeup is performed by Amanda Banks or by an Eastside artist she personally trained to the Eastside Standard. Cryo body sculpting sessions are performed by the studio’s body-sculpting technicians. Your qualification call matches you with the right provider for your service and studio.
What credentials does Amanda Banks hold?
International Grand Master Permanent Makeup Artist, former Board Member of the American Academy of Micropigmentation (AAM), founder of Beauty Angels Academy USA (operating in 100+ countries), and creator of the Banks Method and its 20-level training curriculum. She has also appeared on the entrepreneurship television series The BLOX.
What is The Eastside Standard?
The Eastside Standard is the named philosophy that governs every treatment, artist hire, consultation, and facility decision at Eastside Microblading & Beauty. It rests on four pillars: quality, safety, precision, and care. The full philosophy is written out at /about/the-eastside-standard/.
How do I book with Amanda or her team?
You can book online or request a personal recommendation. Submit the form at /consultation/, choose your studio (Bellevue or Scottsdale) and the service you are considering, and the team calls you back, screens for medical contraindications, and designs your plan. A deposit reserves your appointment. The studio does not take walk-ins.
An honest conversation first
Ready to start with an
honest conversation?
The pre-visit suitability review is where Amanda's process begins: contraindications screened, expectations set honestly, and your plan designed before your treatment.
Online booking + deposit · Bellevue, WA · Scottsdale, AZ